What is programmatic television?

What is programmatic television?

We define programmatic TV as a technology-automated and data-driven method of buying and delivering ads against TV content. This includes digital TV ads served across the web, mobile devices, and connected TVs, as well as linear TV ads served across set-top boxes.

What is the difference between addressable and programmatic TV?

While programmatic simply means the ability to buy ads on a platform according to a prearranged formula (similar to ad spend for Google Ads), addressable TV advertising means the ability to show different ads to different households while they are watching the same programming.

Is addressable TV programmatic?

While addressable TV is technically a form of programmatic TV (they both use automation to serve TV ads), its household-level and real-time targeting are major distinguishing factors.

What is programmatic linear TV?

Programmatic linear television (PLTV) is an automated approach to the traditional buying and execution of television ads in spot-based programming. While not necessarily addressable, PLTV offers media-level targeting (by show, daypart, network, etc.) and user-level targeting (as defined by players like Nielsen).

How do you get ad space on TV?

Buy Television Ad Spots. There are two main options when it comes to purchasing TV ads. You could purchase them directly from your local broadcast station or cable provider, or if you’re working with an ad agency, the agency will do the purchasing on your behalf. Consider both options before making a purchase.

What is addressable activation?

Addressable means we’re people-first. Instead of optimizing against channels, we put the audience at the forefront of everything we do. Using ethically sourced data and proprietary tech, we deliver stronger connections with consumers and grow the relationships that matter to brands.

Are OTT and CTV the same?

OTT is the delivery mechanism for TV/video content online, usually through streaming or video on demand (VOD) in addition to, or “over the top of,” traditional network providers. CTV is an internet-connected device a customer uses to watch TV/video content online.

Is addressable TV the same as OTT?

Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at the level of the individual household, via cable, satellite and set-top box distribution systems.

Is Netflix an OTT?

Services like Netflix, Hulu or Disney+HotStar are video OTT services, which provide users with a number of programming options, both in terms of a licensed library of TV shows and films, as well as original programming.

What is OTT in TV?

OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for “over-the-top”, which implies that a content provider is going over the top of existing internet services.

Can you buy linear TV programmatically?

Leveraging a tech-first approach to problem-solving — and key learnings from our work with set-top box VOD — our team has now made programmatic, real-time buying across linear TV a reality for the industry at large.

Is OTT linear TV?

OTT is the term used for the delivery of TV and film content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT leverages apps to stream video content to a TV using both on-demand and linear/live content.

What does addressability mean in advertising?

Addressable marketing refers to the ability to use media to target specific individuals, rather than large groups of anonymous third-party cookie pools.

What is addressability computer?

addressability (plural addressabilities) (computing) The capability of a microprocessor etc. to deal with values of a certain size using a single instruction. 64-bit addressability means that a single machine instruction can operate on a value stored in eight bytes.

Is Roku considered OTT?

Connected Device – referred to as an OTT device, these are devices that plug directly into your TV and are connected to the internet, which enables apps and video streaming to be used on the television regardless if the TV itself is a smart TV. Examples include Amazon Fire Stick, Apple TV, Roku and Chromecast.

What is OTT vs CTV?

Is Hulu addressable TV?

While you can still leverage addressable TV to reach those who haven’t done so, you’ll have to rely on other channels such as email, mobile, online and over-the- top (OTT) options such as Sling TV, Hulu, and Roku to reach cord cutters.