What is communication according to Denis McQuail?

What is communication according to Denis McQuail?

Denis McQuail defines communication as ‘a process which increases commonality — but also requires elements of commonality for it to occur at all.

What are the four types of theories according to Mcquail?


  • Social scientific theory.
  • Normative theory.
  • Operational theory.
  • Everyday theory.

What are the four types of theories according to McQuail?

Which theory is given by Devis McQuail?

Publications. McQuail published extensively in the field of political communication and communication theory. Best known is his contribution to the education of the public, concerning communication theory. His work has centred on explaining communication theories and their applications.

Which of the following theories is given by Devis McQuail?

Denis McQuail, the British social scientist and foundational theorist in mass communication both through his scholarship and his hugely influential textbook McQuail’s Mass Communication Theory, died on June 25. He was 82 years old.

Which Normative theory did Devis McQuail use?

Denis McQuail (1987) summarized the basic principles of social responsibility theory as follows:  Media should accept and fulfill certain obligations to society.  These obligations are mainly to be met by setting high or professional standards of informativeness, truth, accuracy, objectivity, and balance.

What are the 12 types of mass media?

12 Types of Media

  • Radio. Traditional radio and digital equivalents such as podcasts.
  • Video. Video and film based content such as television, movies, promotional videos, commercials and video-sharing websites.
  • Publications.
  • Social Media.
  • Messaging.
  • Digital Communities.
  • Games.
  • Applications.

What is free press theory?

Freedom of the press or freedom of the media is the fundamental principle that communication and expression through various media, including printed and electronic media, especially published materials, should be considered a right to be exercised freely.

What are the six theories of the press?

These theories are;

  • Authoritarian Theory.
  • Libertarian Theory.
  • Social Responsibility Theory.
  • Soviet Communist Theory.
  • 5. Development Media Theory.
  • Democratic-Participant Media Theory.

What is the theories of press PDF?

THEORIES OF PRESS/MEDIA The ‘original’ four theories of the press/media are: authoritarian theory, libertarian theory, social responsibility theory, and soviet media theory. Each of them suits particular political and economic circumstances, and focuses not so much on the relationship between the press and Government.